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Trademarks and Service marks

What is a trademark?
A trademark is a source identifier for goods. It can be a word, symbol, design, or a phrase.

What is a service mark?
A service mark is a source identifier for services. It can be a word, symbol, design, or a phrase.

What are some examples of trademarks and service marks?

  • An example of a trademark is word KODAK printed on a camera because it identifies and distinguishes Eastman Kodak Company products (goods) from others in the marketplace.
  • An example of a service mark is the word WENDY'S shown in advertisements for Wendy's restaurants because the WENDY'S trademark identifies and distinguishes the sources of the restaurant services.

What are the advantages of having a trademark/service mark registered?
A big advantage of having your trademark/service mark registered is that you get nationwide protection which will allow you to prevent others from using your word, symbol, design, or phrase in selling their goods or offering their services.

Is an trademark/service mark expensive?
Usually not. It depends on your circumstances and a number of different factors. Many attorneys will provide you with a free quote. Here at Farjo Law P.L.L.C. we can provide you with a free estimate for registering a trademark.