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US Supreme Court Allows an Allegedly Immoral Trademark to be Registered
06/25/19 Trademark
The U.S. Supreme Court ruled that the previous trademark law that banned obscene trademarks violates the First Amendment's Freedom of Speech.
The decision was focused on a California clothing designer who wanted to register FUCT as a trademark. The United States Patent and Trademark Office turned him down explaining that the word FUCT sounded like an obscene word.
The Supreme Court said such trademarks are protected by the first Amendment.